Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

Think of digital marketing as the whole pie, covering everything you do online to reach people. Social media marketing is ...

Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone. With more than ...

Brands know that social media marketing can drive sales, develop customer relationships and build brand awareness. But did you know that your social media manager might have a better perspective on ...

The numbers are staggering. Approximately 5.3 billion people use the internet worldwide. There are 4.95 billion active s ...

Organic reach on social media is dying, and small businesses that want real visibility now need to treat social as a paid channel. By budgeting consistently, focusing on high-ROI campaigns and pairing ...

Overview: Marketing roles blend creativity technology, and strategy across fast changing digital platforms.Careers in social media content search and data shape ...

Generation Z wants to move away from traditional roles for careers as gamers or social media professionals, new research has revealed. The survey of 2,000 young people aged 18 to 29 indicates an ...