It sparked imitators left, right, and center—and still does. At last week's Geneva Watch Days 2025, Zenith’s collaboration with Swiss furniture-maker USM would qualify as a textbook example: a full ...

Newbies to the world of watch collecting are consistently advised to buy what they love, and to avoid looking at timepieces as investment vehicles. Yet this year, more than ever, buying a new Rolex ...

After years of record highs, Rolex watch prices are falling sharply in 2025. Experts say it's not a crash but a long-overdue correction — and a rare buying opportunity.

Although we think these are the best Rolex watches to buy right now, being able to do so might be trickier than reading about ...

For all the variety that characterizes the Swiss watch industry, a single, mighty niche dominates sales (and headlines): steel sport watches. The hoopla over sport models housed in the humble, ...