A sales letter is a low-cost selling tool; in fact, an email version is one of the most cost-effective ways to reach customers. A good letter by itself may be enough to get the message across. However ...

Yesterday, in "World's Worst Sales Letter," I posted what I believe to be one of the worst direct mail pieces in existence. I've never written sales letters for real estate companies, but here's my ...

One of the most important factors in the success of your direct mail package is your sales letter. In many cases, particularly with small businesses, the sales letter may be the entire package. But ...

When writing a sales letter, the headline is the most important part of the document. After all, if you cannot capture a reader's attention with the headline, he is unlikely to read your letter. Your ...

Video sales letters can help your business increase the number of leads or sales you get almost overnight. In the direct mail days, "sales letters" were the ultimate marketing tool to land customers ...

Is your company using VSL’s to boost sales? If not, you’re missing out on one of the Internets most effective conversion techniques. Here’s 10 Tips to creating powerful Video Sales Letters.eck However ...

Opinions expressed by Entrepreneur contributors are their own. Editor’s Note: The following article is excerpted from Kim Gordon’s latest book, Maximum Marketing, Minimum Dollars, (Kaplan Publishing).