Sanders’ NIL valuation skyrocketed during his ... Off the field, endorsement deals with Nike, Gatorade, and Mercedes-Benz highlighted his marketability, driven by his charismatic personality ...

Texas quarterback Arch Manning has surpassed Colorado Buffaloes' Shedeur ... Off the field, Sanders' marketability soared, landing deals with major brands such as Nike, Gatorade, Beats by Dre ...

With Colorado quarterback Shedeur Sanders set to ... be highly coveted for NIL opportunities as the next Buffaloes star. Over the weekend, Lewis landed his first NIL deal with Fanstake as the ...

Following the implementation of a new rule allowing college athletes to profit from their name, image, and likeness the landscape has changed forever.

Sanders was the first HBCU player to sign NIL deal with Gatorade and first college football player with an NIL deal with Nike ...

The philosophy of Colorado Buffaloes coach Deion Sanders could impact his son's football future as Shedeur Sanders sets plans in motion to figure out where he will be heading to af ...

Shedeur Sanders has long been a dominant force both on and off the field for the Colorado Buffaloes, but the latest On3 NIL (Name, Image, Likeness) rankings show a shift at the top. Arch Manning ...