If the ads you see in December feel a little too accurate, you are not imagining it. The holiday shopping season is the busiest time of the year for retailers and for data brokers. These companies ...

A new study reveals what data sources ChatGPTs product carousels prefer to use. Here’s how we analyzed shopping query ...

Amazon Ads will give brands access to the past five years of their customer shopping data signals within the Amazon Marketing Cloud (AMC), up from 13 months until today, extending measurement ...

You spent a lot of time and money during the 2025 holiday season. Don't let any returns from those investments go to waste. While holiday sales revenue is the most visible metric for seasonal success, ...

Before they click “buy now,” consumers can access a robust competitive analysis that used to take marketers weeks to compile. As we plan budget tradeoffs for Q1 2025, consumers are scrutinizing right ...

Amazon already dominates online shopping, but now it's setting its sights even higher. With a new artificial intelligence-powered project called Starfish, the company aims to become the world's most ...

As part of our series about the financial services industry’s ability to innovate through access to grocery data, we look at how it delivers incredibly precise marketing capability with high returns ...