What is the most highly rated social app in various countries around the world? To find out, researchers at Mailsuite examined the global ratings of 1,493 popular apps. An infographic (below) covers ...

From AI-enabled video-editing software to trend-monitoring agents, these are the tools helping brands win on social.

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

Social isn’t just one branch of marketing; it needs to be treated like a trunk, sturdy and connected to the entire tree.

The numbers are staggering. Approximately 5.3 billion people use the internet worldwide. There are 4.95 billion active s ...

In the past decade, social media marketing has undergone one transformation after another - from desktop-driven campaigns to mobile-first content, from post scheduling to algorithm-driven engagement ...

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Many new social-media apps struggle to sustain user growth after going viral. Sensor Tower data shows major incumbents like Instagram and TikTok are still dominating. Can new platforms strategize for ...

Feb. 2 (UPI) --"You have blood on your hands." "I'm sorry for everything you have all been through." These quotes, the first from Sen. Lindsey Graham, R-S.C., speaking to Meta CEO Mark Zuckerberg, and ...

Sarah Weber (left), founder of the Cohort, leads a panel discussion with Duolingo's Michaela Kron-Hags, global marketing campaign director, and Zaria Parvez, senior global social media manager (Alice ...