It’s the question that everyone’s asking: “You say that social media works as a marketing tool for B2B, but where’s the ROI?” ROI is, of course, the definitive way to measure success. With social ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Year-end advertising is in full swing, and 2025 planning is already underway. As marketers ...

There’s a strong sense that businesses of every size and kind should harness social media, yet there’s no agreed approach on how it should be measured. To some extent this is because social media is ...

Marketing and Communications Manager for Creative Jar, a digital design agency based in the Thames Valley. Social media is great for many things. It can help deal with your client’s queries, their ...

Social isn’t just one branch of marketing; it needs to be treated like a trunk, sturdy and connected to the entire tree.

This week I moderated a panel at OMMA Social that focused on social media metrics. In preparing for the panel, I started my research with trying to define what social media measurement really is. I ...

The digital revolution has brought upon a whole new world of platforms and analytics. Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because ...

Consistent success with social media marketing is driven by understanding what's working and what's not. And to do that, you first need to determine which key performance indicators (KPIs) you should ...