From AI-enabled video-editing software to trend-monitoring agents, these are the tools helping brands win on social.

Emplifi's predictions are based on insights from the tens of thousands of global brands leveraging the company's social media marketing and customer care solutions NEW YORK--(BUSINESS WIRE)--December ...

Really, there is no secret to getting leads from social media. It's doing the unglamorous work of showing up consistently, ...

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Marketing & Communications uses Buffer for social media scheduling and reporting. If your department is interested in using this platform for your social channels ...

Opinions expressed by Entrepreneur contributors are their own. Any marketer knows that social media is fertile ground for effective brand promotion and lead generation. A well-built business page on ...

Social media is a great way to reach your customers. It allows you to build relationships using methods that were simply not available 20 years ago. However, you need the right social media tools to ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Mark Schaefer is an extremely prominent voice in marketing. He is an author and a keynote speaker, and his latest book “Marketing Rebellion: The Most Human Company Wins” has changed the way many ...

Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone. With more than ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...