For decades, the NFL has used a couple of orange poles connected by a 10-yard-long chain to measure the line to gain for first downs. That is changing in 2025. NFL Network's Tom Pelissero reported ...

A cutting-edge virtual measurement system will make its NFL debut when the 2025 season kicks off in less than two weeks, to help make the most precise ball placements the gridiron has ever seen. The ...

The method for measuring first downs in the NFL will switch from chain gangs to camera-based technology in 2025, the league announced Tuesday. The official use of Sony's Hawk-Eye virtual measurement ...

NEW YORK and PALM BEACH, Fla., April 1, 2025 /PRNewswire/ -- Sony's Hawk-Eye technology will be used by the National Football League as the primary method for measuring the line to gain, beginning ...

The first down measurement will be undergoing massive changes during the 2025 season. The NFL announced Tuesday a partnership with Sony’s Hawk-Eye technology as the new primary method for measuring ...

Along with Sony’s new coach’s headsets, Sony's technologies capture every angle and split‑second decision of the NFL’s biggest game. When you purchase through links on our site, we may earn an ...