Sony is reportedly testing dynamic pricing on the PlayStation Store. As first reported by PSprices, Sony is allegedly running an A/B testing system that shows different prices to different users as ...

Sony has allegedly begun testing dynamic pricing in the PlayStation store, offering discounts based on a range of factors.

Sony is testing dynamic pricing on the PlayStation Store, offering personalized discounts on hits like Helldivers 2 to select ...

Users hit out at Sony after discovering the PlayStation Store offered inconsistent discounts through dynamic pricing.

Sony has been caught using A/B testing and dynamic pricing to charge gamers different prices on the same products on PS5.

A PS4, Sony first-party exclusive — which is to say a PS4 exclusive game that Sony published and owns — has been removed from the PlayStation Store, leaving PlayStation fans no option to buy the game.

Sony appears to be testing dynamic pricing on the PlayStation Store, where some users may see different discounts for the same game depending on account or region.

Targeted discounts might be coming to the PlayStation Store.