As with any rebrand, trying to please everyone is next to impossible, but sports fans tend to be particularly opinionated ...

From exclusive access to the Maple Leafs and Raptors dressing rooms, to the real story behind the team logos, here’s what ...

It's the first major brand re-design the team has had in three decades. "We felt it was time," said Bruce Schumacher, chairman and CEO of the Indians.

Texas Tech said it "modernized" it's "double T" look that honors the retro look, as well as new Red Raider marks.

Utah Mammoth fans should be ready for even more mammoth. That’s because the team has registered two new logos with the United States Patent and Trademark Office, a four-legged mammoth in both the team ...