Jalen Hurts has a new ring, a new wife and, now, a new job as soft drink pitchman. The Eagles’ franchise QB and reigning Super Bowl MVP stars as the center of Sprite’s latest “Obey Your Thirst” ...

Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships. Sprite is taking a second shot at its iconic ...

To celebrate Marcha de Orgullo – Bueno Aires Pride – Sprite created a 1 and a half minute advertisement leading up to the event, which was last Saturday. The Coca-Cola Company-owned soda brand’s ...

The Coca-Cola Company has a brand-new ad out this week for the returning Sprite Winter Spiced Cranberry, as Anthony Edwards has taken on Santa duties to deliver it. In case you weren't aware, the ...

Philadelphia Eagles quarterback Jalen Hurts continues making history, even off the football field, as he becomes the first NFL player to be featured in a Sprite commercial. The soft drink company just ...

Memphis rapper GloRilla is featured in a new Sprite ad campaign celebrating 50 years of hip-hop. The soft drink commercial, dubbed “Icon’s Delight,” features a mix of hip-hop figures from across the ...

To launch Sprite Zero Sugar in mainland China, The Coca-Cola Company aimed to trick consumers by teasing a label that looks like their competitor's. The Zero Sugar has a different packaging to ...

Coca-Cola Co.'s Sprite is encouraging Facebook likes and increasing its social presence via a mobile campaign. The company is running mobile banner ads within TV Guide?s iPhone application. The ads ...

There’s nothing trickier to pull off in advertising—and in many other things, too—than authenticity. Still, advertisers try and try and try to “keep it real.” A particularly bold example of this in ...

Remember when I wrote about Sprite’s authenticity-conscious ad campaign about a year ago? I didn’t think so, but I’m tempted to just stop right there in assessing Sprite’s more recent “Back to the ...