The cerebral cortex is the largest part of a mammal's brain, and by some measures, the most important. In humans in particular, it's where most things happen—like perception, thinking, memory storage ...

Every day, companies, products and media are competing for consumer's attention. We give it away constantly, often without realizing it. While attention is intangible and difficult to quantify, once ...

In higher education classrooms, instructors constantly strive to understand what motivates and shapes student behavior. Yet, many educators remain reluctant to acknowledge one fundamental truth: All ...

Researchers uncovered for the first time what happens in animals' brains when they learn from subconscious, visual stimuli. In time, this knowledge can lead to new treatments for a number of ...

The cerebral cortex is the largest part of a mammal’s brain, and by some measures the most important. In humans in particular, it’s where most things happen—like perception, thinking, memory storage ...

The human brain contains billions of neurons that continuously receive information and stimuli from the outside. To make decisions, neurons assess at every moment whether the stimulus is positive or ...

A sensitive perception of the environment is crucial for guiding our behavior. However, an overly sensitive response of the brain's neural circuits to stimuli can lead to neurodevelopmental disorders ...

In a new study, researchers were able to predict a person’s response to emotionally charged scenes using brain imaging and computer modeling alone—gauging not only whether the person’s reaction was ...