Overview: Brand strategy refers to companies' methods for keeping up with the times.Robust brands are based on clarity, ...
As deal activity accelerates and ownership transitions reshape industries, these books go beyond deal mechanics to help ...
It’s that time of year again, and I will be alternating between publishing thematic collections of past posts and sharing interviews with authors of recent books I consider important and useful to us ...
This is the first of three roundups of books helpful to different age groups. Next week I’ll showcase career management books for workers at mid-career. The final part will feature titles for workers ...
If you’re a reader, then you already know that books come in all stripes and flavors. Whatever issue you’re working through, whatever curiosity has overtaken you, or whatever hour you’re trying to ...
Jennifer Serravallo agreed to answer a few questions about her latest book, The Writing Strategies Book. You might also be interested in the interview she did for this column two years ago, “The ...