Each year, over 100 million viewers worldwide watch the Super Bowl and listen to the U.S. national anthem.

Millions will tune in to Super Bowl LX, where the New England Patriots will take on the Seattle Seahawks at Levi’s Stadium in Santa Clara, Calif., but those eyeballs won’t just be consuming football.

This photo provided by Pringles shows Sabrina Carpenter in Pringles' 2026 Super Bowl NFL football spot.