From ‘prescribed’ wellness to promoting boredom and silence, Sweden’s 2025 tourism campaigns reflected a country doubling ...

Need a reset? This Nordic nation just became the first place on Earth where doctors can officially prescribe travel for ...

If your doctor handed you a note that said “Prescribed: Travel,” you’d probably walk out smiling. In Sweden, that’s almost reality. A creative new initiative by Visit Sweden is trading medicine for ...

Sweden has calm in its DNA, but nowhere does it better than Småland. Endless forests, quiet lakes, and winding country roads make it easy to forget what rushing feels like. In this post, I’m sharing ...

Sweden’s newest travel prescription recommends travelers head to the Arctic this winter, describing time under the Northern Lights as an experience that can steady the mind and lift the mood. The ...

Sweden is making itself easier to reach, more rewarding to explore and better designed for the way people travel now. This is what’s new in 2026. ByDavid Nikel, Senior Contributor. Forbes contributors ...