From ‘prescribed’ wellness to promoting boredom and silence, Sweden’s 2025 tourism campaigns reflected a country doubling ...

Need a reset? This Nordic nation just became the first place on Earth where doctors can officially prescribe travel for ...

Sweden is the quintessence of Nordic charm, and on a trip to Sweden, visitors will find a combination of the country’s medieval heritage and modern attractions. The country is recognized for its ...

When you hear of Sweden, usually the first – and often only – thing you hear about is the capital city of Stockholm. Whi ...

Stockholm is a must-visit destination with beautiful architecture, delicious food, and friendly people! During our 48 Hour ...

Sweden is making itself easier to reach, more rewarding to explore and better designed for the way people travel now. This is what’s new in 2026. ByDavid Nikel, Senior Contributor. Forbes contributors ...

A sauna in Swedish Lapland for better sleep quality, or cold plunges in the archipelago for improved circulation? Two out of three respondents in a new international survey would be open to spending ...

Sweden doesn't do grand gestures. Instead, it focuses on something harder to deliver: the perfect pause. While its neighbors peddle their greatest hits—Norway's fjords, Denmark's hygge, Finland's ...