Add Yahoo as a preferred source to see more of our stories on Google. Cans of Tab Cola on display at a supermarket. - Ramin Talaie/Getty Images Tab cola was Coca-Cola's first diet soda to make a ...

In 1963, the Coca-Cola Company produced its first diet beverage and called it TaB Cola. More than half a century later, the soft drink maker has decided to retire the soda brand. Fans have taken to ...

Coca-Cola discontinued its once groundbreaking Tab diet soda three years ago and a hardy group of fans are actively trying to get the company to bring it back to retail shelves. Last month, on a sunny ...

You may not have even known Tab still existed, but now that you do, it's time to stock up on the diet soda. Coca-Cola announced Friday it will retire the revolutionary diet drink by the end of the ...