We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

Rumors had been rumbling throughout the summer of 2024. Could Rolex really be relinquishing its grip on Formula 1? If so, ...

On the horological side of the aisle, no one bridges the gap quite like TAG Heuer. Since the early 1970s, the Swiss luxury legend has been connected to Formula 1 through partnerships with Ferrari ...

They've recently made a comeback, too, having been announced as the official timekeeper for the new Formula 1 season. As part ...

When the original TAG Heuer Formula 1 timepiece made its debut in 1986, it marked a significant milestone for the brand. This was the first watch to bear the TAG Heuer name following the ...

From the adrenaline-fueled Formula 1 Chronograph to the elegant Carrera Date and the sophisticated Carrera Chronograph Tourbillon, TAG Heuer continues to push boundaries in design, craftsmanship, and ...

Rumours had been rumbling throughout the summer of 2024. Could Rolex really be relinquishing its grip on Formula 1? If so, could TAG Heuer, backed by its parent company LVMH, swoop in and wrestle away ...

Swiss luxury watchmaker TAG Heuer has expanded its Formula 1 collection with five striking new timepieces, blending precision craftsmanship with motorsport-inspired design. Among the new releases ...

Analysts say the sport’s rising popularity justifies the sponsorship but it still represents a gamble to boost sales ...

LVMH Watch Week has arrived and Prestige Singapore’s watch expert Lynette Koh gets down to pick the most scintillating ...

TAG Heuer has unveiled a huge collection of new watches as part of LVMH Watch Week. That includes additions to the Carrera and Formula 1 collections.