Luxury Swiss watchmaker Tag Heuer has made history by becoming the first title partner of the Monaco Grand Prix since the Principality joined the F1 calendar in 1950.

TAG Heuer's engine is revved for its first outing as Official Formula 1 timekeeper at the Australian Grand Prix in Melbourne ...

TAG Heuer has unveiled a new dark blue version of its Monaco Chronograph. Paying tribute to the brand’s’ and watch models’ racing heritage, the new TAG Heuer Monaco Chronograph has a ...

TAG Heuer's connection to racing dates ... titanium case, this watch continues its long legacy with motorsports, which began back when Steve McQueen wore his own Monaco in Le Mans in 1971.

for instance—rocked Tag Heuer while racing in Monaco, creating a deep bond between the luxurious watch brand and Monaco. Formula 1 history was also written with drivers who loved Tag Heuer pieces.

(Reuters) - Formula One's showcase Monaco ... sponsor, TAG Heuer, for the first time in nearly 100 years as a result of the sport's new partnership with French luxury giant LVMH. The watch brand ...

Learn more Sometimes, all it takes is the right color scheme to make a super-affordable watch look like ... Monaco Gulf Edition. TAG Heuer Such is the power of McQueen’s legacy. The first Monaco Gulf ...

Motor racing has long been embedded in TAG Heuer’s DNA. Ever since the Heuer ... s racing colors with cutting-edge materials. All watches feature glow-in-the-dark hands and indexes as well ...

with the fifth a special edition for Oracle Red Bull Racing, the team with which Tag Heuer has had a partnership since 2016. This arrangement is set to continue alongside the brand’s wider presence in ...

TAG Heuer’s dominance of Formula 1 continues with the recent announcement that it is the “Title Partner” of the Monaco Grand Prix, one of the oldest, most glamorous and storied races on the ...

Celebrating its 75th year in Formula 1, TAG Heuer’s return as the official timekeeper reinforces its strong connection with the top tier of motor racing and the prestigious Monaco race.