Formula 1 has announced TAG Heuer as the first individual partner as part of its 10-year deal with LVMH. Replacing Rolex, TAG Heuer becomes the championship's official timekeeper and branding will ...

Moet & Chandon was confirmed as Formula One's official champagne provider on Wednesday with French fizz returning to the ...

TAG Heuer has embarked on a new journey after becoming Formula 1’s official timekeeper, replacing Rolex at the pinnacle of motorsport ...

In July, the watch company was in talks to reclaim its timekeeping duties—a role it previously held from 1992 to 2003 before Rolex took over in 2013. As Domenicali mentioned, TAG Heuer has a ...

Here are all the LVMH Formula 1 watches lining up on the grid this year, from the likes of Hublot, TAG Heuer and Zenith.

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

Now, as part of LVMH Watch Week 2025 – taking place in New York and Paris from 21 January – the brand has released an all-new ...

Tag Heuer was the first watch brand to sponsor a Formula One team, joining forces with Ferrari in 1971 before a 30-year partnership with McLaren from 1985-2015. The brand then sponsored Red Bull ...