Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

The Greater Fool Theory involves overpriced securities finding buyers among hopeful investors. Understand its impact on investing and possible risks involved.

Systems theory was not originally a business theory. Indeed, systems theory was proposed in the 1940s by biologist Ludwig von Bertalanffy, say Francis Heylighen and Cliff Joslyn in their article, ...

Avinash Dixit, John J. F. Sherrerd '52 University Professor of Economics at Princeton University, is John Nash's colleague and friend. He has taught economics courses on games of strategy, and written ...

There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...