Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...

Systems theory was not originally a business theory. Indeed, systems theory was proposed in the 1940s by biologist Ludwig von Bertalanffy, say Francis Heylighen and Cliff Joslyn in their article, ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Thomas J. Brock is a CFA and CPA with more ...

If you want to have a great year, you’ll boost your likelihood of success by setting goals. And using goal setting theory, specifically, is the best way to ensure you achieve all that you aspire to.

The burnt toast theory is a metaphor for life that helps people interpret minor inconveniences as having positive ripple effects or a “silver lining.” It’s related to the butterfly effect. While not a ...