If you've been keeping tabs on the hottest toys to get for your kiddos this holiday season, then you're likely already pretty familiar with the LOL Surprise! Dolls -- the millennial-inspired fashion ...

A decade of unboxing surprises gets a pop culture upgrade.

To mark 10 years, L.O.L. Surprise! unveils new dolls, festival play sets and a live action series.

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. No worries if your kid missed out on other deals before, ...

The runaway success of MGA Entertainment's LOL Surprise dolls has led CEO Isaac Larian to gloat publicly over his competitors' anemic sales. Post photo composite The hottest toy of the last two-plus ...

The manufacturer and marketer behind Bratz dolls and the toy LOL Surprise has spurred a campaign to save Toys R Us, and so far investors are pledging $200 million. Billionaire Isaac Larian is also the ...

Isaac Larian, a colorful toy manufacturer and the master marketer who gave the world Bratz dolls and the current hit toy LOL Surprise, today launched what may be his toughest sales pitch ever — a ...

LOL Surprise! It might sound like a text you’d get before receiving shocking news, but it’s actually the name of one of the hottest toys. The intricate kits filled with tiny plastic pieces are topping ...

No one knows how long the coronavirus outbreak will last, but it’s already threatening to ruin Christmas. Toymaker MGA Entertainment is warning that the outbreak has already significantly disrupted ...