Lab96 Studios takes its name from Under Armour’s earliest days. The company was founded by Kevin Plank in 1996, and early ...

Under Armour doesn’t want to be your parents’ shoe company. The Baltimore-based sports apparel firm is gearing up for the release of its running footwear line on Jan. 31 with three new 30-second ...

American sportswear brand Under Armour has come under fire for releasing an “AI-powered ad” that recycled footage made for previous commercials without giving full credit, TechCrunch reports, raising ...

With revenue down 10% in its recent earnings report, sportswear brand manufacturer Under Armour discusses fewer promotions, fewer SKUs, more loyalty and more influencers. Every two in three emails ...

The multifaceted running campaign will showcase its Spring 2009 running footwear and apparel at an exclusive launch event in New York City. As a reflection of Under Armour's brand positioning of ...

In 2021, he founded Unless Collective, the world's first plastic-free apparel brand, built entirely from renewable, ...