Under Armour has announced a partnership with Ripken Baseball, which I believe can help UA to counter inflation's effects by acquiring a large customer base and improving its brand image. The company ...

Lab96 Studios takes its name from Under Armour’s earliest days. The company was founded by Kevin Plank in 1996, and early ...

Ripken Baseball on Thursday announced it has expanded its All-Ripken Games in 2024 by increasing the number of facilities and tournaments for top individual youth baseball and softball players to ...

The deal comes as Ripken Baseball looks to expand its sports offerings following an investment from the billionaire owners of the Washington Commanders. Under Armour ...

Highlighting the best sportswear brand ads after the Los Angeles Dodgers' World Series win, including Nike trolling Drake ...

Georgia Tech athletics announced Friday that it agreed to an apparel contract with Under Armour that will go into effect next ...

New York (CNN) — It was once hyped as a worthy rival to Nike. But at present, Under Armour, founded by a 23-year-old former college athlete, is struggling to “just do it.” Instead, the brand that’s ...

Now as low as $49, the Under Armour Charged Surge 4 Running Shoes pack the brand's high-end tech into an accessible shoe. Not just a marketing tactic, these sneakers are made for runners, gym-goers, ...

South Carolina will switch from Under Armour to Nike as its official athletic apparel provider starting in the 2026-27 academic year. This switch allows South Carolina athletes to wear Nike products, ...