Unhooking Your Bra, or the Unhooking Bra meme, is a text meme used to share stereotypes of people or characters and their reactions to unhooking a person’s bra in a comedic way. This format typically ...

The lingerie market just got a lot more technical - with the launch of a bra that tweets for you. Greek agency OgilvyOne Athens has created a tweeting bra as part of a campaign to promote breast ...

How to do it: You’ll need a convertible bra in order for this to work. Unhook your bra straps at the back, then hook the two ends together in front of you. Adjust the straps so you can pull them over ...

A US engineer has invented a bra clasp that comes off when you clap your hands. Randy Sarafan’’s device could be the answer to millions of men and women’s problems who struggle with unhooking bra ...

First Zac Efron was dropping condoms on the red carpet; now he's giving tutorials on how to unhook bras! The 24-year-old star of The Lucky One demonstrated his impressive bra-removal skills on the ...

The love/hate relationship with a bra started in our school days and later, we entered a world of bra with several options from colourful to patterned to wired and non-wired to padded and push-ups. It ...

Japanese lingerie company Ravijour is currently working on designing a bra that only unhooks if the wearer is "in love." Brand researchers have come up with a way to quantify such a feeling - ...