Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

The numbers are staggering. Approximately 5.3 billion people use the internet worldwide. There are 4.95 billion active s ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

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Research by Pew suggests several social media action points for professional marketers. We sum up key findings and suggest ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior, brand ...

Organic reach on social media is dying, and small businesses that want real visibility now need to treat social as a paid channel. By budgeting consistently, focusing on high-ROI campaigns and pairing ...

YouTube remains the most popular, but adults are increasingly using Instagram, TikTok, WhatsApp and Reddit. Use of some platforms varies by age, gender, and race and ethnicity.

Whole Foods has gone all in on social media. In addition to its main Twitter account (boasting 4.83 million followers), there are hundreds of smaller ones run by individual stores. Many locations also ...

Thankfully, the B2B voices decrying social media as an irrelevant passing fad have grown so quiet as to be largely non-existent these days. The initial battle was won, and brands from pretty much ...

The Montreal-based bank brought its earned media value up to $1 million by building an internal system for employees to share ...

Michael “Wippa” Wipfli co-founded the group that successfully pushed to lift the minimum age to use social media. A week out, ...