Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

Pricing strategy refers to the method by which businesses determine the selling price of their products or services. It is a multi-faceted component of overall business and marketing strategy that ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers. The Fast Company Executive Board is a ...

When developing a pricing strategy for your organization, getting the foundational steps right can make the difference between long-term profitability and constant margin pressure. As a leader, you’re ...

Value-based pricing can be powerful, but it often breaks down when the value isn’t clearly measurable, clients feel misaligned with the price or providers overcharge too early in their business ...

Explore how companies use bundling to sell multiple products or services as a unit at a discount, boosting sales while ...

In 2026, nearly half of US small businesses are increasing their prices to protect their margins. Facing high operational costs and external challenges, such as tariffs and tax changes, SMBs are ...

Analyst firm Forrester recently released its 2025 predictions for retail, noting that 2025 will be tough for every retail sector—with the lowest-margin categories, such as grocery, having the hardest ...

I reiterate a Sell rating on Ecolab Inc. due to ongoing weak demand in heavy industrial and paper markets despite management's effective margin expansion strategies. Q2 FY 2025 results showed modest 3 ...