WWE toys have captured the hearts of millions of wrestling fans ever since the Wrestling Superstars line was released in 1984 by toy-makers, LJN. These were the first action figures based on ...

One of the ways in which WWE connects with its audience is by creating products that fans, and in particular kids, can take home with them to celebrate being a fan of WWE or of particular WWE stars.

Mattel will enter WWE‘s ring for another five years, with the world’s largest toymaker pinning down a new deal to become the wrestling company’s master toy licensee through 2019. Financial terms of ...

After bringing its Hot Wheels brand to life with a kids’ series, Mattel’s in-house studio Playground Productions is looking to attract a younger fanbase to WWE with “Slam City,” a new animated series ...

Wrestling is huge, and the WWE is a massive part of why it is. With iconic figures like Andre The Giant and Hulk Hogan to modern legends like John Cena, Roman Reigns, and Rhea Ripley, there are tons ...

What a year for ridiculous action figure releases! Every year, WWE's partnership with toy giant Mattel results in a number of incredibly detailed and articulate action figures that are sold all over ...