Most people have heard of (or used) brainstorming techniques to generate creative ideas and many believe that it was created by psychologists or decision scientists. However, brainstorming was the ...

People who do not work in a “creative shop” (i.e., ad agency, public relations firm, graphic design boutique) sometimes imagine that our days consist of sitting around in comfy chairs drinking strong ...

The word “brainstorming” conjures up a vision of hell. It is someone saying, “Fire up the brainwaves barbecue.” It is trying desperately to work out where everyone else’s cursors have gone on a ...

Innovation drives a business forward, so it's important to know how to tap into it as well as harness the creativity of your team. To help you create an environment that's conducive to brainstorming ...

Imagine you need to come up with a new marketing campaign, fresh ideas to expand your product line, or even creative ways to celebrate your anniversary. The traditional approach to cracking these ...

Leigh Thompson is the J. Jay Gerber Professor of Dispute Resolution and Organizations and a director of executive-education programs at Northwestern University’s Kellogg School of Management. She is ...