Сonstantly juggling campaigns across multiple channels while navigating walled gardens, media buyers are now expected to switch from admin to creative and strategy tasks in the blink of an eye.

Principal media buying, once a shadowy practice, is now well and truly center stage. The recent revelation that Meta is now offering this "service" to agencies is kind of like the straw that broke the ...

PubMatic has launched an upgraded buyer platform powered by generative AI, designed to enhance the media buying process by providing streamlined solutions for audience discovery, campaign activation, ...

The Board of Control for Cricket in India (BCCI) governing body is beginning the process of selecting an agency for media ...