TikTok has moved well beyond its roots as a short-form video app. It now serves as a search destination where people turn for answers, ideas, and products. Creator Search Insights gives creators and ...

Search remains an important piece of the advertising mix, but evolving consumer preferences — particularly among younger demographics like Gen Z — have spurred more brands to rethink their strategies ...

TikTok unveiled a host of features designed to increase the app’s appeal to advertisers at its fifth annual TikTok World product summit earlier this week, according to a company blog post. New ...

TikTok’s Search feature has become a powerful discovery tool, where millions increasingly come to the platform to explore new ...

Creators on TikTok are constantly dolling out the same three pieces of advice: be authentic, find the creativity gap, and post every single day. Being authentic is not something that can be taught, ...

TikTok is emerging as a serious player in search advertising, that could challenge Google for a slice of performance marketing budgets. TikTok is making a major push into search advertising, even as ...