YouTube has always stood apart from traditional streaming platforms. Its success has been built on empowering creators, not controlling them. From modern megastars like MrBeast to 2010s icons such as ...

YouTube has tried its hand at funding original content more than once — with disappointing results. Ten years ago, YouTube believed it needed to more directly compete with the Netflixes of the world.

For creators on YouTube, increasing subscribers is not just a number, but proof of their journey and hard work. This is why YouTube honors its top creators with special play buttons. The biggest and ...