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Disney, OpenAI and Bob Iger

Disney CEO Bob Iger says OpenAI deal gives entertainment giant 'a way in' to AI

Key Takeaways Disney and OpenAI on Thursday announced a three-year licensing agreement to bring Disney, Star Wars, and Marvel characters to OpenAI's image and video generation tools.Disney will also invest $1 billion in OpenAI as part of the deal.

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Bob Iger says 'creativity is the new productivity' as Disney bets $1 billion on OpenAI and entertainment wars heat up

Opinion

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Everything is fine: Disney CEO Bob Iger says OpenAI deal isn't a threat to creatives.

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Creative industries 'incredibly worried' about OpenAI-Disney deal

Disney has agreed to invest $1bn (£740m) in OpenAI as part of a deal which will let people use many of its iconic characters in the chatbot ChatGPT and video-generation tool Sora.

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Disney makes ‘dramatic shift’ on AI content with $1 billion OpenAI investment

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Disney to invest $1bn in OpenAI

Disney announces major OpenAI deal, includes $1B equity investment, use of characters on Sora video platform

Disney licensed 200 iconic characters from Marvel, Pixar and Star Wars to OpenAI for its Sora video program in a groundbreaking three-year partnership.

Benzinga.com

Bob Iger Admits Marvel Lost Focus By Making Too Much Content, Saying 'Quantity Does Not Necessarily Beget Quality' — Here's What Disney Plans To Do Now

On Wednesday, Walt Disney Co. (NYSE:DIS) CEO Bob Iger acknowledged that Marvel Studios stretched itself too thin by producing too much content for streaming. What Happened: Speaking on Disney's second-quarter 2025 earnings call, Iger admitted that Marvel's ...

Yahoo

Bob Iger Says ‘Thunderbolts*’ Is ‘First and Best’ Example of Marvel’s New Movie Strategy: ‘We Lost a Little Focus by Making Too Much’

Disney’s CEO Bob Iger has admitted the company’s film slate has struggled in post-pandemic times by focusing too much on quantity and not enough on quality. The Marvel Cinematic Universe, in particular, hasn’t restored its luster since the epic ...

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Disney to Invest $1 Billion in OpenAI in Major Deal That Boosts Sora in Hollywood

Users of the AI video creation platform will now be able to create clips of 200 characters from Marvel, Pixar and 'Star Wars' franchises.

Yardbarker

Bob Iger hails Thunderbolts as the 'best example' of Marvel's new strategy

'Thunderbolts' is the "first and best example" of Marvel's new strategy, according to Bob Iger. The new superhero film stars the likes of Florence Pugh, Sebastian Stan, Geraldine Viswanathan, and Julia Louis-Dreyfus, and Bob - the CEO of Disney - believes ...