From trackside branding to flavor-fueled fan activations, the beverage giant is doubling down on high-octane engagement – and ...

PepsiCo is becoming the latest American consumer-facing brand to make a splash in F1, with a new arrangement that involves ...

Sting Energy, Gatorade and Doritos will be featured in a deal with a sport that generated more than $2 billion in total ...

Formula 1® and PepsiCo are delighted to announce a groundbreaking multi-year agreement that will see PepsiCo become an ...

Formula 1 has announced a landmark global partnership with PepsiCo that’s set to bring Gatorade, Doritos, and Sting Energy ...

PepsiCo has signed a multi-year global partnership with Formula 1 (F1), set to begin in 2025, bringing three of its flagship ...

PepsiCo launches worldwide official partnership with Formula 1, bringing Sting Energy®, Gatorade®, and Doritos® to the ...

PepsiCo will partner with Formula 1 from 2025, making Sting Energy, Gatorade, and Doritos official sponsors in a global multi ...

Formula 1 and PepsiCo have announced a landmark multi-year global partnership that will see the beverage and snack giant ...

Sting Energy, an energy drink of PepsiCo, Purchase, N.Y., has officially entered the fast-paced world of Formula 1 as its ...

PepsiCo has announced a worldwide partnership with Formula 1, commencing in 2025 as part of a multi-year agreement.

Those include the likes of Sting Energy and Doritos, as well as Gatorade, which has been named as the official partner of F1 ...