With the Milwaukee Brewers winning their 12th straight game, it sets into motion something very Wisconsin and very special: free George Webb burgers.

For the third time in franchise history, the Brewers have won 12 straight games in a row — and for the third time in George Webb history, fans will have the chance to score free burgers.

Milwaukee Brewers fans get to take a well-deserved break from tailgating in the American Family Field stadium parking lots and let George Webb Restaurants fire up their grills. It's time for burger madness.