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Hailey Bieber sells Rhode

USA TODAY · 7d

Hailey Bieber’s Rhode brand sold to e.l.f. Beauty in $1 billion deal targeting Gen Z

The deal would mark a shift in strategy and expand into the prestige beauty market as e.l.f. faces weak demand from mass market customers.

Associated Press News on MSN · 7d

Cosmetics company E.l.f acquires Hailey Bieber’s Rhode beauty brand for $1 billion

E.l.f. Beauty has acquired Hailey Bieber’s Rhode beauty brand in a $1 billion deal. Bieber is a model and the wife of singer Justin Bieber.

Reuters on MSN · 8d

Hailey Bieber sells makeup brand Rhode to Elf Beauty in $1 billion deal

Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line that has become hugely popular among Gen Z and millennials.

1don MSN

Can Hailey Bieber Bring e.l.f. Stock Back to Life?

E.l.f. Beauty ( ELF 2.17%) stock has been through the wringer over the past few years, and it's down a whopping 40% over the ...

ET BrandEquity1d

Hailey Bieber's 'Glazed Donut' Is a $1 Billion Treat for Elf

E.l.f. Beauty has acquired Hailey Bieber's Rhode for $1 billion, betting on its glossy skincare and makeup range amid ...

2d

Hailey Bieber’s ‘glazed donut’ is a $1.5 billion gamble

The new owner of Hailey Bieber’s skincare company has a strong track record of connecting with Gen Z. But there are risks to ...

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