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Netflix taps Mattel, Hasbro

Digest more
 · 5h · on MSN
Netflix Inks Major Deals With Mattel and Hasbro for ‘KPop Demon Hunters’ Toys, Games and Products
The two toy companies have been named co-master licensees for the franchise, with plans to roll out a slew of products throughout 2026.

Continue reading

 · 9h · on MSN
‘KPop Demon Hunters’ Toys, Games and More Coming: Netflix Inks Unique Co-Master Deals With Mattel and Hasbro
 · 4m
‘KPop Demon Hunters’: Netflix partners with Mattel and Hasbro for groundbreaking merchandise rollout
TMCnet
16h

FOR THE FANS! NETFLIX GOES GOLDEN FORGING UNPRECEDENTED 'KPOP DEMON HUNTERS' MASTER TOY PARTNERSHIPS WITH MATTEL AND HASBRO

Netflix today announced that Mattel Inc., a leading global toy and family entertainment company, and Hasbro, Inc., a leading ...
9hon MSN

Holiday optimism and a ‘KPop Demon Hunters’ deal aren’t enough for Mattel’s stock after earnings miss

Mattel said its U.S. business was “challenged” as retailers changed up toy orders and shoppers remained cautious.
Lifestyle Asia
2h

KPop Demon Hunters has just signed an “unprecedented” deal with Mattel and Hasbro

This “industry-first” deal with toymakers Mattel and Hasbro will give both companies a co-master toy license for use of the ...

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