Consensus scoring. Google counts the number of passages in content that agree with, contradict, or remain neutral to the “general consensus.” Google will generate a consensus score, which likely ...

TikTok today took its battle against the Protecting Americans from Foreign Adversary Controlled Applications Act to the U.S. Supreme Court, asking it to block a law that would go into effect on Jan.

All free, logged in ChatGPT users can now search the web with ChatGPT search, OpenAI announced today. ChatGPT search is available globally to all users on every platform. What they’re saying. During a ...

Google Ads is testing an AI-powered reporting tool that lets advertisers generate custom reports using natural language prompts.

Optimize your PPC campaigns by tackling issues like inconsistent tracking, old negative keywords, blind reliance on AI, and more.

Microsoft introduces household attribution tracking and consent compliance tools, while pausing certain store traffic measurement features.

Google has added a new section to its crawler and fetcher documentation for HTTP caching, which clarifies how Google’s ...

In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand.

Yelp's AI-powered updates enhance ad optimization and lead management, helping businesses connect with high-intent customers.

Is PMax cannibalizing your Search campaigns? Learn insights on overlap rates and campaign prioritization, plus strategies to ...

From labeling best practices to maximizing automated bidding, these tips will streamline your ecommerce advertising efforts.

Explore underutilized tactics like DSA research, CLS audits, Microsoft-based exclusions and micro-conversions to stay ahead.