Marketing zippers is harder than you think; What should the new SEO be called? And TV-era consumer brands are all-in on ...

There’s a classic problem in the ad tech and martech ecosystem. Although there are tens of thousands of vendors across the ...

Maple Leaf expanded its OOH efforts beyond Toronto to locations all across the country during the second phase. Major markets ...

Regulators in Texas have been aggressively enforcing the state's data privacy and security act, which went into effect on ...

Social media companies are cutting the junk from their diet; Trump is trying to reshape American media; and selling ads is ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Linkby connects brands with publisher content that advertisers pay for based on reader engagement. The startup raised $15 ...

AI agents and “super signal aggregators” could perpetuate programmatic’s worst practices, pushing premium media brands into a new era of commoditization.

This week, everyone in retail and ecommerce is digesting their performance from Amazon Prime Day, which has outgrown its ...

Netflix, which reported earnings on Thursday, generated more than $11 billion in overall revenue last quarter, up 15.9% ...

Contextual ad targeting is “an even bigger opportunity” than retail media, Gleason says, because marketers are ready to ...