AI is changing marketers and marketing teams, making creativity, curiosity, and taste key human differentiators of job ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

On this day in 1824, Ludwig van Beethoven's ninth and final symphony debuted at the Theater am Kärntnertor in Vienna. It's now considered one of the greatest pieces of music ever written, and he ...

Marketing Management - Fully 71% of CEOs say they would give their CMO's performance a grade of A or B, according to recent ...

Consumers in the United States rate Wegmans, Publix, and Amazon.com as the most socially responsible companies, according to recent research from The Harris Poll. The report was based on data from a ...

Writing the second edition of Aaker on Branding 11 years after the initial edition has led me to reflect on how branding has changed over that time span. Although... much of the fundamentals are the ...

Business professionals say the top generative AI-related risks that they're trying to mitigate at their firms are related to inaccuracy and cybersecurity, according to recent research from McKinsey & ...

I'm going to see my favorite contemporary composer, Max Richter, live tonight, and I'm unbelievably excited about it. I love concerts in general, but there's something extra magical about seeing an ...

Tomorrow is Beltane (AKA May Day). Beltane is a Celtic holiday that celebrates the transition from spring to summer. Celebrated with flowers, bonfires, and dancing, its roots seek protection for crops ...

Did you like this article? Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access… Ayaz Nanji is a ...

Generative AI exceeds expectations in 27% of marketing use cases—more than in any business domain. That's according to two surveys of business professionals conducted by Bain & Company. An infographic ...