Luke has been touching up tech, and writing, for over a decade across FHM, Stuff, T3 and Shortlist to name a few. With an MA and NCTJs in journalism and an unquenchable love of gadgets, no tech ...

Save 57% on the latest Adidas Ultraboost 5X sneakers for men and women. A promo code drops the price on these "incredibly ...

Every brand has its franchise running shoe; the one shoe that’s so good it’s cultivated a cult-like following. Asics has the Gel-Kayano, Nike has the Pegasus, and for adidas, it’s the Ultraboost.

The Adidas Yeezy Boost 350 V2 was released in 2016 as the sixth collaborative project of Adidas and Kanye West. The V2 version of the actual Yeezy Boost 350 had a higher-cut and superimposed Primeknit ...

With 2015 irrevocably etched into the sneaker culture annals as the year of the adidas Boost, and with the German sports giant ready to churn out a host of new collaborations, unique product, archive ...

Back in 2012, if you asked anyone what the hottest sneaker brand in the world was and they didn’t immediately say Nike, you’d have thought they were either insane or lying. Nike's stiffest global ...

Earlier this week, Adidas surpassed Air Jordan as the number two sneaker brand in the United States. That's largely thanks to supercharged sales of classic styles like the Superstar and Stan Smith, ...

There is no time to rest in the business of clothing and equipping the sports world. As Under Armour prepares to launch a new ad campaign, as well as a new retail concept in Baltimore, Adidas is ...

adidas "BOOST Week" Brings Seven Days of Sneaker Heat: Featuring the NASA "Artemis" pack, "Wild Style" UltraBOOSTs, the NFL "Hometown Hero" pack, Uncaged models, Climacool Ventos and reflective pairs.