The availability heuristic is an old mental foible that I've written about before, and the short version is that the easier it is to remember of examples of something, the more prevalent, frequent ...

All of the above examples, including the purchase of new clothing items are behaviors that exhibit availability heuristic.

The availability heuristic is a mental shortcut that occurs when our brains assess the likelihood of an event or the importance of information based on how easily it comes to mind. In other words ...

The availability heuristic describes how people often form their assessment of conditions or events by drawing from examples that are most easily available to their memory.

Sefa Hayibor, David M. Wasieleski, Effects of the Use of the Availability Heuristic on Ethical Decision-Making in Organizations, Journal of Business Ethics, Vol. 84, Supplement 1: 13th Annual ...

Emergency department physicians who saw patients with a pulmonary embolism - a blood clot in the lung - were about 15% likelier over the next 10 days to test subsequent patients for the same thing.

And that brings us back to the availability heuristic. This is broadly defined as making a decision or leaping to a conclusion based on the most immediately recalled memory that relates to that idea.