Looking to scale your content production? Then you'll need guidelines to keep your content consistently on-brand. Learn how to create a style guide here. You’re ready to publish a white paper, but a ...

Strategic Communications & Marketing (SCM) generally follows AP style and subscribes to the AP Stylebook, which includes spelling, grammar, style and usage and stresses consistency, clarity, accuracy ...

When it comes to content, you may think that you already know it all. While there are countless tutorials and how-to tips out there, I’m here to tell you that there’s always more to learn. Marketers ...

English students at the University of Nevada, Reno have created a guide for writing while having limited public interaction, based on their critical review of increased writing and their own writing ...

You probably aren’t writing a new piece of content just for fun. You have a purpose and a reason that you’re taking the time to create a new piece of content. Usually, this is to increase your ...

SEO content writing, what exactly is it? And how does it differ from typical content writing? Is SEO content writing better than more traditional content writing? In this article, we’ll answer these ...

Founder at M16 Marketing and a Forbes Agency Council member. He's a leading marketing technologist on a mission to create success stories. Content creation is an integral part of digital marketing. It ...

Understanding and using the right tone in writing isn’t just for English majors and aspiring novelists—it’s a career-enhancing skill. Mastering this skill can make the difference between earning ...