The numbers are staggering. Approximately 5.3 billion people use the internet worldwide. There are 4.95 billion active s ...

Think of digital marketing as the whole pie, covering everything you do online to reach people. Social media marketing is ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone. With more than ...

Research by Pew suggests several social media action points for professional marketers. We sum up key findings and suggest ...

This is the published version of Forbes' CMO newsletter, which offers the latest news for chief marketing officers and other messaging-focused leaders. Click here to get it delivered to your inbox ...

Which social media marketing online courses are best? Digital marketing is an essential part of building up an online business or brand. One major part of this field is social media marketing. With it ...

Whole Foods has gone all in on social media. In addition to its main Twitter account (boasting 4.83 million followers), there are hundreds of smaller ones run by individual stores. Many locations also ...

Reno Macri is a Managing Director at Enigma Visual Solutions Ltd, a leading exhibition design and event marketing company in the UK. Specialising in exhibition services like stand design & build, ...