The Montreal-based bank brought its earned media value up to $1 million by building an internal system for employees to share ...

Social media can be a double-edged sword for small businesses. On one hand, it represents a free and effective way to reach out to your audience and expand your reach. But on the other hand, it can ...

Social media advertising has evolved into one of the most dependable and cost-effective ways to promote a business, build ...

Uncover the differences between organic vs. paid social media and how to create an effective strategy that aligns both types of social media. In the ever-changing social media landscape, many ...

The constant demand to have fresh content on social media can feel really overwhelming. And then, to wit, the idea that you must have a cohesive strategy amidst the chaos too!? That just feels like ...

INFINET specializes in online reputation management and social media strategy for financial, fintech, and trading companies. The organization designs and manages digital communication frameworks that ...

Ritika Puri is a content marketer, freelance business writer, and media entrepreneur. This article originally appeared on the Adknowledge blog. Smart marketers know social media is a customer ...

Grocers typically use social media to show off what they bring to shoppers’ tables, from seasonal products to fresh meals. At the end of the day, though, most grocers’ social media pages end up ...