The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

When TikTok first dropped back in 2016, I didn’t think much of it. Just another app, right? Fast forward to now, and it’s ...

What began as a smartphone phenomenon is now knocking on TV’s front door. Brands are no longer treating influencer marketing ...

TikTok has become not only an important top-of-funnel feeder but also a source of conversions at the bottom of funnel, ...

MANILA, Philippines — TikTok Shop reinforced its commitment to empowering Filipino micro, small and medium enterprises (MSMEs ...

While the TikTok app’s user base mostly favors younger generations, shoppers aged 35 to 54 are the most active on TikTok Shop ...

Video game-inspired Final Boss Sour is making better-for-you candies with playful marketing, designed to test consumers' ...