The folks at Leadtail have consistently delivered insights about how executives and digital marketers engage on Twitter. Now it's time to investigate how B2B marketers use the microblogging network.

Most marketers know that Twitter works as a platform for engagement and brand awareness for consumer and media brands, but not so many are harnessing Twitter’s full potential as a brilliantly ...

The world of B2B marketing is no walk in the park. To build campaigns that really engage potential clients and build brand awareness, a B2B marketing professional needs a full arsenal of knowledge to ...

Forbes contributors publish independent expert analyses and insights. I cover marketing, technology, cryptocurrency, and startups. Both offer a great deal of value when utilized correctly, but you ...

The emergence of social media has revolutionized the B2B marketing landscape and forever changed the way businesses communicate with their customers. In 2021, 91% of small businesses used social media ...

Fully one-half (52%) of B2B marketers say they are satisfied with their return on investment (ROI) in Twitter—and among those who attribute direct sales to Twitter, that satisfaction level is 66%, ...

What’s the difference between a musician and a rock star? Sure, rock stars have flashier clothes and maybe a few (hundred) extra groupies. But it’s really about audience, isn’t it? Rock stars have a ...

Last week a bold claim was made. Forbes online reported on a study which claimed that Twitter, all 140 characters of it, outperformed Facebook and LinkedIn in generating business-to-business leads.

Industry media sites are the most common source of content shared by B2B marketers on Twitter, accounting for 62% of all content shares, according to a recent analysis by Leadtail and DNN Software.

Telling B2B marketers that social media is an essential tool for businesses is like preaching to the choir. What differentiates Twitter power 3.0 from the usual praising of social media is that ...

WeFollow is a directory of Twitter users who have indicated they follow certain hashtags. For instance, a search for “B2B” on WeFollow on recently indicated 162 people who have noted on WeFollow that ...

Ever had a product or service to promote to the C-Suite within a large corporation and wish you could reach the CEO, CFO, CMO or all of the above? In last week’s post, we showed you how to target the ...