The numbers are staggering. Approximately 5.3 billion people use the internet worldwide. There are 4.95 billion active s ...

Most small businesses continue to look to social media to help them drive their business growth, even though the medium presents content and strategic challenges, according to new research from ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

Research by Pew suggests several social media action points for professional marketers. We sum up key findings and suggest ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Business owners' marketing plans are filled with a wide range of tools and options. However, nearly every business can benefit from social media marketing. With so many consumers using social media, ...

This is the published version of Forbes' CMO newsletter, which offers the latest news for chief marketing officers and other messaging-focused leaders. Click here to get it delivered to your inbox ...

YouTube remains the most popular, but adults are increasingly using Instagram, TikTok, WhatsApp and Reddit. Use of some platforms varies by age, gender, and race and ethnicity.

, , ,, and other social networking sites are changing the way AEC professionals and their firms promote themselves, recruit employees, and advertise their services. However, as Building ...

Here’s how to monetize your following on TikTok, YouTube, or Instagram to earn extra cash.

Whole Foods has gone all in on social media. In addition to its main Twitter account (boasting 4.83 million followers), there are hundreds of smaller ones run by individual stores. Many locations also ...